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Chapter 1 – Bulletproofing 101 Download Chapter
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The PreAct ™ process is introduced at the beginning of this chapter
as well as the core objectives of the text for risk managers and CEOs/Owners.
The differences between “Risk Elimination” and “Risk
Management” and the differences between “risk” vs. “aggression” are
then defined to illustrate the idea that businesses are never totally
risk free and, therefore, should choose to conduct aggressive operations
while managing risk just as aggressively. The importance of delegating
the risk management process to someone other than the CEO is discussed
next. Finally, guidelines for using the text are outlined at the end
of the chapter. A PreAct ™Tool is included as a supplemental checklist
for implementing a risk management program.
