About the Book
Bulletproof Your Business

“Brad has written a truly amazing resource book that allows small businesses to mitigate their risks when dealing with clients, suppliers and employees, and provides practical tools that address these issues before they become big problems.”

-- CBS Marketwatch
August 16, 2004


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For the first time, small business owners and entrepreneurs do not have to be afraid to take chances. The real issue is not risk, but rather how well it is managed. Small businesses cannot escape the inextricable linkage of risk and opportunity, but entrepreneurs must be able to take risks safely – so they can concentrate on growth.

Stop wasting time and money fighting trouble that can be easily prevented. Learn how to focus resources on a bigger and more predictable bottom line by implementing these tried and true best practices to mitigating risk and more successfully operating a small business. Bulletproof Your Business is written for entrepreneurs and business executives who seek to reduce the common risks from customers, suppliers, employees and financial stakeholders. The book provides practical, down to earth strategies, tactics and tools for companies with 1 to 500 employees.

Brad has created a risk management “road map” through the small business landscape and a set of simple, easy to use risk reducing tools. Bulletproof Your Business has two primary objectives: 1) To show owners how they can control risk rather than being controlled by it, and 2) Serve as the step by step training guide and workbook for managers assigned to risk management tasks.

The tools contained in the book are designed specifically for use by small businesses. They help owners and managers to find, reduce and prevent risk, then keep in under control. The tools also offer rare insight into managing risk service suppliers, increasing the value of expenditures for legal services and insurance providers.

“Most folks get into business because it is their passion, but all too quickly they find the realities of actually running a business may have little to do with why they started the business in the first place,” Forsythe said. “For the first time, small business owners and entrepreneurs do not have to be afraid to take risks in pursuit of their passion. The real issue is not risk itself, but rather how well risk is managed. Risk and opportunity are inextricably linked elements of small business, but entrepreneurs must be able to take risks safely – so they can concentrate on innovation and growth.”

-- Brad Forsythe, Author
Bulletproof Your Business

What You Won’t Find in This Book
This book doesn’t try to be all things to all people. It doesn’t try to cover every risk confronting every company in every industry. If such a book could ever be written, it would have to come with a set of wheels so you could roll it around the office. Instead, this book focuses on the most common risks that I have experienced and have found to be common among many other CEOs who have started and are operating small businesses. These are universal risks that affect every small business in America.

Here are some topics you wont’ find in this edition.

  • Risks common to large companies
  • Risk matters specific to nations other than the USA
  • Specialized industry topic like
    1. Highly regulated industries (i.e., insurance companies, healthcare, transportation, utilities, telecommunications, chemicals)
    2. SEC-related activities for publicly traded companies
    3. Board of Directors/shareholders relations
    4. Title 7 and similar regulatory matters
  • Consumer contract matters
©2004 Best Practice Advisors. All rights reserved.