If you own or manage a small business, Brad Forsythe is a good person to know – he can cut your company’s risks and costs while making it faster and more aggressive. He is the creator of a practical guidebook for small business, a road map on risk management called Bulletproof Your Business. He cuts through the legal and auditing jargon and in plain talk, Forsythe details how owners can control risk rather than being controlled by it, and how they can delegate risk management work to trusted employees.

The book goes on to serve as a training guide and workbook for managers assigned to risk management tasks, helping small business find, reduce and prevent risk – and keep it under control, while reducing insurance and legal expenses. In putting the book to work, suppliers become more efficient and customers are served better and faster. Readers learn their vulnerabilities and how to proactively reduce contractual, financial, operational and legal issues and be more aggressive in their strategic positioning.

Less risk is an important issue. As Oscar Wilde stated, “Nothing focuses the mind like the sight of the gallows,” and Forsythe empowers small businesses to avoid the pitfalls that force them to focus on risk-related trouble instead of their core competencies. No question, Brad is a leader and visionary, taking disparate information and putting it together to bring about knowledge and action, two words that describe himself as well.

With over 20 years experience in the strategic leadership, marketing and operations of small, medium and large businesses, Brad understands what works in the business of risk mitigation and prevention. In 1981, he cofounded one of the most successful loyalty marketing companies in the United States, Frequency Marketing, then in 2003 embarked on a new journey in innovating and teaching best practices in small business risk management.

Today, he expertly counsels small business. Brad is a trusted resource for both the media and businesses through executive seminars in discussing practical ways to avoid pitfalls and empower small businesses to work smarter. His methods bring about a more rewarding environment for owners, employees, clients and vendors.

Brad is trained in small business strategic finance by the Harvard Business School and is an honors graduate from Augsburg College in Minneapolis, completing his bachelor’s degree in communications. He is a member of The Risk Management Association and the American Risk and Insurance Association.

Forsythe began his career as an incentive travel manager and later moved to group sales manager within the hospitality division of American Airlines. In 1981, he co-founded Frequency Marketing and served as its executive vice president overseeing legal, human resources and risk management. In 2003, Forsythe founded Best Practice Advisors, LLC., and teaches the professional practice of risk management for companies with less than 500 employees. He released his debut book, Bulletproof Your Business – Cutting Risk for Small Business Owners and Managers, in 2004.