Cincinnati, Oct. 1, 2004 - According to the latest
employment numbers, employees are leaving their jobs at record
numbers and starting their own businesses -- the entrepreneurial
spirit is stronger than ever. Unfortunately, approximately 550,000
small American employer businesses will disappear in the coming
calendar year alone, roughly 10 percent of all such U.S. companies;
resulting in an enormous loss of private wealth and personal entrepreneurial
dreams.
Why? Failure to manage risk, according to author and entrepreneurial
expert Brad Forsythe, who is out to change this trend with the
release
of his first book, Bulletproof Your Business.
Forsythe
explained that what is particularly tragic about this high failure
rate is that much of it can be prevented if more entrepreneurs
would simply practice a simple, proactive risk management program,
such as the PreAct™ process detailed in the "how-to" book.
He states that too
few small business CEOs are aware of the practice of risk management, let alone
possess a clear understanding of how risk adversely affects them
or how risk management provides a significant competitive advantage
for those who practice it.
Featured in several media outlets and reviews from across the country: "Brad
has written a truly amazing resource book that allows small businesses
to mitigate their legal and financial risks when dealing with clients,
suppliers and employees, and provide practical tools that address
these issues before they become big problems."
John Eckberg, business and career reporter for the Cincinnati Enquirer
says, "Most
business books offer anecdotes, stories and sometimes obtuse perspectives
that have little to do with the reality of running a small business
in the competitive world of American commerce. Bulletproof
Your Business offers a refreshingly easy-to-read, yet in-depth
approach to the daily challenges faced by just about every business
owner in that elusive quest to turn revenues into profits. Every
business owner in America should buy and study this book."
Forsythe adds, "Your company makes money only when your best
resources are focused on innovation and improving customer relationships.
But this critical focus can be terribly hard to maintain. When
risk turns into trouble, it distracts your focus and forces you
into the costly game of playing defense. Risk is controlling you.
You can only lose until you retake the offense. Take control of
risk -- it's easier than you expect."
Bulletproof Your Business is a plain-English guide that shows companies
how to simply and cost-effectively conduct risk management on a
do-it-yourself basis. The book is available online at http://www.bradforsythe.com and retails for $59.95.
Brad Forsythe is certified from the Harvard Business School in
small business strategic finance and is a 1975 honors graduate
from Augsburg College in Minneapolis, completing his bachelor's
degree in communications. Forsythe began his career as an incentive
travel manager and later moved to group sales manager within the
hospitality division of American Airlines. In 1981, he co-founded
Frequency Marketing, Inc. and served as its executive vice president
overseeing legal, human resources and risk management. In 2003,
Forsythe founded Best Practice Advisors, LLC., and teaches the
professional practice of risk management for companies with less
than 500 employees. He released his debut book, Bulletproof
Your Business - Cutting Risk for Small Business Owners and Managers,
in 2004. More information can be accessed at http://www.bradforsythe.com ,
and the book is available for purchase via the website.
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